The SKEP Blog
Learn. Build. Scale.
A field guide for coaches, trainers, consultants, and subject matter experts turning their expertise into a knowledge business.
Latest posts
13 posts · updated weekly
The Zoom link nobody can find
Live sessions for coaches usually mean a link in an email, a waiting room, and a recording in cloud storage nobody opens. It doesn't have to work that way — and when live runs where your members already are, attendance changes.
Why every month starts at zero and how to stop it
A coaching membership is how the launch-to-launch cycle ends. A great launch month is followed by a quiet one, and you begin again from nothing. A membership is how that stops — but only if you build it around something people actually need every month.
Why nobody finishes your course and what to change
Forty people bought it. Eleven watched it. That's almost never because the videos weren't good enough — it's because of four things that happen in week two, and all four are fixable before anyone enrols.
Why your community goes quiet between launches and the fix
Every quarter you build a group, run a brilliant cohort, and watch it go silent. The problem isn't your content or your energy. It's that everyone you serve is crammed into one room — or scattered across five tools that don't know each other.
10 ways coaches and consultants can monetise their knowledge
Ten revenue models for expertise — what each one is worth, who it suits, and the mistake that kills it. Plus the part nobody plans for: running four of them at once without the operations eating the margin.
Coaches: pricing your 1:1s, cohorts, and membership tier
The three-tier pricing framework most coaches get wrong. Real INR pricing bands for 1:1, cohort, and membership with the upgrade paths that make members choose their own way up.
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